A Twitter vending machine? What could that possibly entail? Well if you take Gary Lineker, a soccer legend turned sports broadcaster, and put him in a vending machine at bus stops in London you would get free Walkers crisps. An article in The Daily Mail said the effort is part of the Do Us A Flavour (British spelling, of course) campaign, a national search to find a delicious new chip flavor with a £1million prize — similar to the same campaign in the U.S. Walkers have installed vending machines at three bus stops in London featuring the six final flavors. Take a look at the video to see how bus stop patrons reacted:
By simply tweeting @Walkers_busstop, along with a code provided to them after they arrived, commuters were given a free packet of crisps by a virtual Lineker.
Through this effort the company was able to utilize social media platform Twitter, a celebrity endorsement and product sampling — and I would expect word of mouth as well.
What do you think of this unique way of promoting a new product? More importantly, would you “tweet to eat” or would you be so freaked out by a person inside a vending machine that you’d make your way to another bus stop?